For those of you following my social media channel test, I an looking to determine what channel drives the strongest word of mouth over a 1 week time period - and then want to test it against email to define the ultimate winner.
You can read the earlier post - but in general I posted two links:
Get a free 1 year membership to VIVmag at: http://idek.net/GVp or http://www.vivmag.com/subscribe and type in "freeviv" as the code
Or Get a 1 year free subscription to your favorite magazine in digital format at http://idek.net/8HA or http://goreadgreen.com
Posted the offers on both facebook and twitter and let it roll.
After 1 day: Twitter traffic and conversions are beating out facebook by 10 to 1! I am shocked. I thought for sure Facebook would win.
Stay tuned for another update tomorrow and please- help the test, RT or post these offers on the channel of your choice.
Showing posts with label email. Show all posts
Showing posts with label email. Show all posts
Monday, October 26, 2009
Sunday, October 18, 2009
BJ: O.M.G. THEY HATCHED
OK... For those of you who don't really know me outside of work - weird things just happen to me. My house is haunted, I have a few stalkers, I'm pretty lucky at poker and the list goes on. Adding to this list is some weird fascination I now have with Mexican Jumping Beans - and why in the H%^&* we allowed them into the country.
So I travel a ton (and that is an understatement). And the agreement at home is that I ALWAYS bring back the girls something from where I have been. They now could each open an airport store filled with all the crazy stuff you buy 5 min. before the plane takes off.
The last long trip I had, I wanted to buy something very cool for them. At the counter as I was buying my FIJI water and Emergen-C (which i cannot live without) I saw Mexican Jumping Beans.
Now... I am not old enough to actually remember when they first came out as gifts (that's my mom's era I think) but I do remember having them in the 70's and thinking they were fun. And so, as a cool retro gift I bought 2 of them. Took them home and we had a blast having bean races on the living room table.
The next day my 11 year old asks my why they jump. I have no clue. So I turn to Eric (for those of you who don't know, I call anything Google "Eric" at this point because if he is going to take over control of our lives, he might as well be recognized by his first name). Eric sent me some of the most HORRIFYING photo's I have ever seen.
DO YOU KNOW WHAT IS IN A MEXICAN JUMPING BEAN?
...
...
...
It's a BABY WORM who will become a moth.... yeah... and that jumping is the baby trying to crack the shell and get out!
Are you kidding me? Me and GG looked at these photos in horror. And all of the sudden the LAST thing we wanted was those worms cracking out of their shell at night and attacking us as they turn to killer moths.
We immediately took them outside - and screamed when we noticed one of the shells was already cracking.
So that was a few weeks ago. Little did I know that the beans were put in a spot where we could watch them. Today-we noticed they had hatched. All I can say is O.M.G. and be grossed out at the same time.
Am I a good mother? I seriously question who in the world would give their kids worms trying to break free and laugh as they jump and cant get out of their shells. This whole thing is just beyond comprehension for me.
Digital publishing, email marketing, brand advertising, starting companies... those things are simple. I get it.... freak bugs stuck in shells wanting to turn into moths from another country - just makes me shake my head.
This totally tops last years adventure when we set the empty aquarium outside and saw lots of little things swimming in it and thought were growing frogs until someone at work showed me that we were really growing mosquito's.
So I travel a ton (and that is an understatement). And the agreement at home is that I ALWAYS bring back the girls something from where I have been. They now could each open an airport store filled with all the crazy stuff you buy 5 min. before the plane takes off.
The last long trip I had, I wanted to buy something very cool for them. At the counter as I was buying my FIJI water and Emergen-C (which i cannot live without) I saw Mexican Jumping Beans.
Now... I am not old enough to actually remember when they first came out as gifts (that's my mom's era I think) but I do remember having them in the 70's and thinking they were fun. And so, as a cool retro gift I bought 2 of them. Took them home and we had a blast having bean races on the living room table.
The next day my 11 year old asks my why they jump. I have no clue. So I turn to Eric (for those of you who don't know, I call anything Google "Eric" at this point because if he is going to take over control of our lives, he might as well be recognized by his first name). Eric sent me some of the most HORRIFYING photo's I have ever seen.
DO YOU KNOW WHAT IS IN A MEXICAN JUMPING BEAN?
...
...
...
It's a BABY WORM who will become a moth.... yeah... and that jumping is the baby trying to crack the shell and get out!
Are you kidding me? Me and GG looked at these photos in horror. And all of the sudden the LAST thing we wanted was those worms cracking out of their shell at night and attacking us as they turn to killer moths.
We immediately took them outside - and screamed when we noticed one of the shells was already cracking.
So that was a few weeks ago. Little did I know that the beans were put in a spot where we could watch them. Today-we noticed they had hatched. All I can say is O.M.G. and be grossed out at the same time.
Am I a good mother? I seriously question who in the world would give their kids worms trying to break free and laugh as they jump and cant get out of their shells. This whole thing is just beyond comprehension for me.
Digital publishing, email marketing, brand advertising, starting companies... those things are simple. I get it.... freak bugs stuck in shells wanting to turn into moths from another country - just makes me shake my head.
This totally tops last years adventure when we set the empty aquarium outside and saw lots of little things swimming in it and thought were growing frogs until someone at work showed me that we were really growing mosquito's.
Saturday, October 17, 2009
MIO: Dynamic Images in Email- The Next Old Thing?
I felt compelled to write something work related and semi-smart after making my first post a personal one. ****Have you ever tried to use dynamic images in an email?***
I spoke at a conference a few weeks ago and found myself answering questions about "new" trends in email. The challenge I had answering these questions was that every single one of these was not really new. They were new 9 years ago, then they all died somehow, and now they are coming back as new.
I wasn't sure if I should be frustrated that no one paid attention to them 9 years ago, or happy that the world recycles and a new opportunity is presenting itself for some very cool ideas to have a second chance.
One of the ideas that I am referring to is the idea of using dynamic images in your email. This is something really quite simple, but powerful. in your email, you code to hold an image (like a picture of a pair of shoes that have a discount code in the image - ex. SH20). When your recipient gets the email and opens it, they see a discount code on a great pair of shoes. They go shopping at your site and file your email away in a folder.
The next day, when they open the email back up, the shoes are GONE. Instead, in the very same email, there is another image showing up. This time it is a sweater with a new code.
How ever did this magic happen? Simple... On the server, the image of the shoes is replaced.
This tactic works really well. It keeps people engaged for weeks at a time for the same email. It generates a ton of FTAF and word of mouth. And, it drives brand loyalty with 0 cost.
If you tried this tactic 9 years ago when a few companies actually built products around this concept- I'd love to hear from you. If this is new to you but you are going to try it, I would love to hear the results.
Tactics and ideas like this one really do create a fun and value-added experience that we, as consumers really enjoy among our busy crazy lives.
Other "new" old things I see coming back to life include:
Video playing inside email
Commerce inside an email
Preference Centers
Viral campaigns (now using social media instead of email sends)
Link-based analytics
and 3rd party monetization efforts
I guess it's like they say in
I spoke at a conference a few weeks ago and found myself answering questions about "new" trends in email. The challenge I had answering these questions was that every single one of these was not really new. They were new 9 years ago, then they all died somehow, and now they are coming back as new.
I wasn't sure if I should be frustrated that no one paid attention to them 9 years ago, or happy that the world recycles and a new opportunity is presenting itself for some very cool ideas to have a second chance.
One of the ideas that I am referring to is the idea of using dynamic images in your email. This is something really quite simple, but powerful. in your email, you code to hold an image (like a picture of a pair of shoes that have a discount code in the image - ex. SH20). When your recipient gets the email and opens it, they see a discount code on a great pair of shoes. They go shopping at your site and file your email away in a folder.
The next day, when they open the email back up, the shoes are GONE. Instead, in the very same email, there is another image showing up. This time it is a sweater with a new code.
How ever did this magic happen? Simple... On the server, the image of the shoes is replaced.
This tactic works really well. It keeps people engaged for weeks at a time for the same email. It generates a ton of FTAF and word of mouth. And, it drives brand loyalty with 0 cost.
If you tried this tactic 9 years ago when a few companies actually built products around this concept- I'd love to hear from you. If this is new to you but you are going to try it, I would love to hear the results.
Tactics and ideas like this one really do create a fun and value-added experience that we, as consumers really enjoy among our busy crazy lives.
Other "new" old things I see coming back to life include:
Video playing inside email
Commerce inside an email
Preference Centers
Viral campaigns (now using social media instead of email sends)
Link-based analytics
and 3rd party monetization efforts
I guess it's like they say in
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