tag:blogger.com,1999:blog-76426902517665971182011-08-03T16:03:49.742-07:00MullenItOverhttp://www.blogger.com/profile/01191815955964446300noreply@blogger.comBlogger91100tag:blogger.com,1999:blog-7642690251766597118.post-20023165960854381022009-11-17T01:54:00.000-08:002009-11-17T01:56:33.987-08:00

Can't really say what I am doing- but I hope it works.Week 1- picked two brands: B2B and B2C - got confirmation on participationSet 90 day timeline for projectNow.... off to do research: looking for three images that:1- make you think of a wealthy and successful woman2- make you think about succesful marketingBack next week for more

MullenItOverhttp://www.blogger.com/profile/01191815955964446300noreply@blogger.com0tag:blogger.com,1999:blog-7642690251766597118.post-44232816627672233392009-10-26T14:43:00.000-07:002009-10-26T14:48:11.867-07:00

For those of you following my social media channel test, I an looking to determine what channel drives the strongest word of mouth over a 1 week time period - and then want to test it against email to define the ultimate winner.You can read the earlier post - but in general I posted two links:Get a free 1 year membership to VIVmag at: http://idek.net/GVp or http://www.vivmag.com/subscribe and

MullenItOverhttp://www.blogger.com/profile/01191815955964446300noreply@blogger.com0tag:blogger.com,1999:blog-7642690251766597118.post-32307547841963348292009-10-25T20:21:00.000-07:002009-10-25T20:24:14.156-07:00

This week I have a fantastic column on Clickz. In it I interview Dave Lewis from Message Systems. Check it out here: http://www.clickz.com/3635445For those of you following the Twitter/Facebook test. Twitter is winning so far, with 20% higher pass along value. Looking forward to see what Monday brings.

MullenItOverhttp://www.blogger.com/profile/01191815955964446300noreply@blogger.com0tag:blogger.com,1999:blog-7642690251766597118.post-36048808525336478272009-10-25T11:53:00.000-07:002009-10-25T12:00:34.934-07:00

I am doing an experiment. I am testing to see which is a more powerful channel for passalong efforts: Twitter or Facebook. Once I define a winner I will test the winning channel against good old email.Step 1: Compelling offers. (I chose 2)1- Go to goreadgreen.com and choose a digital magazine to lock in a one year free subscription (no strings attached) - includes lots of very popular titles.2-

MullenItOverhttp://www.blogger.com/profile/01191815955964446300noreply@blogger.com0tag:blogger.com,1999:blog-7642690251766597118.post-23579675657712227262009-10-22T00:15:00.000-07:002009-10-23T06:15:37.715-07:00

Many times my personal and work lives collide. That's when the best blog posts come to life. Wednesday was a standard "Jeanniey" day. Wake up at 3:30 am. Check email, workout, get showered/dressed (this is important to note). Got dressed in a nice green suit, went downstairs at the hotel and had breakfast. Went back to the room and had a conference call with Germany. Started a call with Spain

MullenItOverhttp://www.blogger.com/profile/01191815955964446300noreply@blogger.com0tag:blogger.com,1999:blog-7642690251766597118.post-49883197940846262252009-10-18T16:56:00.000-07:002009-10-18T17:09:57.265-07:00

OK... For those of you who don't really know me outside of work - weird things just happen to me. My house is haunted, I have a few stalkers, I'm pretty lucky at poker and the list goes on. Adding to this list is some weird fascination I now have with Mexican Jumping Beans - and why in the H%^&* we allowed them into the country.So I travel a ton (and that is an understatement). And the agreement

MullenItOverhttp://www.blogger.com/profile/01191815955964446300noreply@blogger.com1tag:blogger.com,1999:blog-7642690251766597118.post-78831074589942634612009-10-18T16:35:00.000-07:002009-10-18T17:11:16.871-07:00

I love speaking, and writing, and presenting and networking! I guess I just love being around people and helping them out (which is why my dad had to BEG me not to get the Master's in Education, that I got anyway). In fact, two of the smartest men I know in the world have really shown me how important personal connections are to success in business and in life in general.My belief is that you

MullenItOverhttp://www.blogger.com/profile/01191815955964446300noreply@blogger.com0tag:blogger.com,1999:blog-7642690251766597118.post-90439934920100764062009-10-17T20:50:00.000-07:002009-10-17T21:04:17.779-07:00

I felt compelled to write something work related and semi-smart after making my first post a personal one. ****Have you ever tried to use dynamic images in an email?***I spoke at a conference a few weeks ago and found myself answering questions about "new" trends in email. The challenge I had answering these questions was that every single one of these was not really new. They were new 9 years

MullenItOverhttp://www.blogger.com/profile/01191815955964446300noreply@blogger.com1tag:blogger.com,1999:blog-7642690251766597118.post-62698295357240849442009-10-17T20:29:00.000-07:002009-10-17T20:40:24.884-07:00

A little while ago the girls were asking why some groups of people don't get along with other groups. It's hard to explain why the world isn't just one big happy group of people. So after, what seemed like hours of explanation, one of my girls rolled her eyes, and I'm pretty sure the other one was bored into a nap. It just wasn't a compelling answer.But that all changed today! Driving home from

MullenItOverhttp://www.blogger.com/profile/01191815955964446300noreply@blogger.com0